Informed, Effective Marketing
for architecture & design and firms in the built environment
Barnes Ross Agency is a specialist
marketing firm that works with businesses in architecture, design and the built environment.
A digital-first marketing agency
Specialising in driving engagement with a digital-first approach, for us it’s all about the 360 campaign: how to best utilise newsletter, social, events and PR to deliver results for your business.
With almost a decade of marketing experience and a portfolio of cross-sector clients, Barnes Ross Agency provides informed, impactful marketing for firms in the built environment.
Getting it right means combining a variety of elements in your strategy.
Barnes Ross Agency focuses efforts on the following areas.
Planning the most effective use of budget, time and effort to deliver returns, whether that be growth, engagement or conversions.
Creating impactful, effective written copy and visual assets that tells a meaningful story and engages the target audience.
Harnessing creative experience to generate powerful, thought-out design elements that builds on brand image and user experience.
Synergy Creativ approached Barnes Ross Agency seeking to raise brand exposure among the A+D community. We built a program of events to celebrate the launch of their new showroom at Clerkenwell Design Week, attracting architects, designers and specifiers to their new space.
We organised a series of thought leadership sessions throughout CDW22, featuring BDG Architecture Creative Director Colin Macgadie, PENSON founder Lee Penson, Streetsense Director Rosie Haslem, Basha-Franklin Creative Director Nicola Osborn and several other industry-leading figures to attract and engage a targeted audience.
Barnes Ross Agency provided promotional support, utilising social and newsletter marketing as well as on-site event management.
Virtual Interiors Event
Barnes Ross Agency were brought on board to manage marketing strategy and implementation for a new, online disruptor event for the commercial interiors industry. Over the project’s lifespan, we forged media partnerships, led social media growth and drove engagement with a targeted audience of architects, designers, specifiers and end users.
As Marketing Director, Alexander Barnes-Ross oversaw the company’s growth, ticket sales and delivery of the industry-leading annual events programme, including the VI:Event and VI:Insights thought leadership festivals.
Moët & Chandon
Hart Miller Design / MARK Product
Prior to establishing the agency, Alexander Barnes-Ross worked as Communications & Events Manager for interiors studio Hart Miller Design and their contract furniture brand MARK Product.
In this role, he developed and executed the B2B marketing & media strategy and engaged existing and prospective clients through a comprehensive events strategy including Clerkenwell Design Week. He was responsible for the development of the comms plan, content calendar and running paid and organic social campaigns.
Design Business / Podcast
In May 2021, Alexander Barnes-Ross launched the Design Business / Podcast, offering informed insight and conversation with leading figures in the architecture and design world. The podcast is available to stream on Spotify, Apple Podcasts, Google Podcasts and all other major streaming apps. Listen here.