Informed, Effective Marketing

for architecture & design and firms in the built environment

Barnes Ross Agency is a specialist
marketing firm that works with businesses in architecture, design and the built environment.

A digital-first marketing agency

Specialising in driving engagement with a digital-first approach, for us it’s all about the 360 campaign: how to best utilise newsletter, social, events and PR to deliver results for your business.

With almost a decade of marketing experience and a portfolio of cross-sector clients, Barnes Ross Agency provides informed, impactful marketing for firms in the built environment.

The Lowdown

Getting it right means combining a variety of elements in your strategy.
Barnes Ross Agency focuses efforts on the following areas.

Strategy

Planning the most effective use of budget, time and effort to deliver returns, whether that be growth, engagement or conversions.

Content

Creating impactful, effective written copy and visual assets that tells a meaningful story and engages the target audience.

Design

Harnessing creative experience to generate powerful, thought-out design elements that builds on brand image and user experience.

Experience

Case Study:
Synergy Creativ

Synergy Creativ approached Barnes Ross Agency seeking to raise brand exposure among the A+D community. We built a program of events to celebrate the launch of their new showroom at Clerkenwell Design Week, attracting architects, designers and specifiers to their new space.

We organised a series of thought leadership sessions throughout CDW22, featuring BDG Architecture Creative Director Colin Macgadie, PENSON founder Lee Penson, Streetsense Director Rosie Haslem, Basha-Franklin Creative Director Nicola Osborn and several other industry-leading figures to attract and engage a targeted audience. 

Barnes Ross Agency provided promotional support, utilising social and newsletter marketing as well as on-site event management.

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Event RSVPs
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Newsletter Engagement Rate

Case Study:
Virtual Interiors Event

Barnes Ross Agency were brought on board to manage marketing strategy and implementation for a new, online disruptor event for the commercial interiors industry. Over the project’s lifespan, we forged media partnerships, led social media growth and drove engagement with a targeted audience of architects, designers, specifiers and end users.

As Marketing Director, Alexander Barnes-Ross oversaw the company’s growth, ticket sales and delivery of the industry-leading annual events programme, including the VI:Event and VI:Insights thought leadership festivals.

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Total Social Following
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Attendees

Case Study:
Moët & Chandon

Working at the UK’s leading social media agency Spin Brands, Alexander Barnes-Ross worked closely with a number of B2B and B2C clients to develop and deliver social strategy in a number of sectors. As the account lead for Moët & Chandon, he managed and delivered cross-channel engagement and follower growth. 

Case Study:
Hart Miller Design / MARK Product

Prior to establishing the agency, Alexander Barnes-Ross worked as Communications & Events Manager for interiors studio Hart Miller Design and their contract furniture brand MARK Product.

In this role, he developed and executed the B2B marketing & media strategy and engaged existing and prospective clients through a comprehensive events strategy including Clerkenwell Design Week. He was responsible for the development of the comms plan, content calendar and running paid and organic social campaigns.

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Increase, organic reach in 12 months
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Growth in website traffic over 12 months

Design Business / Podcast

In May 2021, Alexander Barnes-Ross launched the Design Business / Podcast, offering informed insight and conversation with leading figures in the architecture and design world. The podcast is available to stream on Spotify, Apple Podcasts, Google Podcasts and all other major streaming apps. Listen here.

Testimonials

Alex is a great marketer with a really strong strategic mind. Definitely recommend him for digital expertise and brand understanding.
Alex Bodini
CEO, Spin Brands
Very happy to recommend Alexander having worked with him across both our businesses - Hart Miller Design and MARK Product. He was a committed and valued member of our team. His role was incredibly varied across communications and events and he took a creative and diligent approach to all aspects. With a strong set of skills he made a valued contribution to both our businesses during his time with us.
Anna Hart
Director, MARK Product & Hart Miller Design
I am happy to recommend Alexander as a very capable and energetic comms and events person. He brings a great deal of enthusiasm to any task and approaches his work very professionally. Very likeable and an asset to any team.
John Miller
Director, MARK Product & Hart Miller Design
Alex worked with us in the run up to The Virtual Interiors Event in 2021 and we have already retained his services for our interim events and the 2022 event, which is testament to his work. Alex always had great ideas, worked hard and became a very valued member of the team. Alex is very multidisciplinary when it comes to marketing which was invaluable for us. We are pleased to still be working with him.
Sally Rice
Co-Founder, The Virtual Interiors Event
Alexander has a strong understanding of brand identity, design thinking and customer experience. He is highly focused and achievement driven and has an innate understanding of the creative process. Alexander’s analytical approach to design and business makes his skill sets unique to realise both personal and collective potential.
Chantelle Morton
Design Consultant

Let's talk about your next project